How to package premium goods
Imagine a customer opening a box containing your expensive product. They haven't even touched the product yet, but their impression has already been formed. If the packaging looks cheap or damaged, the buyer subconsciously thinks, ‘This product is probably of poor quality too.’ Conversely, beautiful, expensive-looking and high-quality packaging immediately sets the buyer up to expect something valuable.
The experts at Sargona Private Capital emphasise that a mistake at this point will disappoint the buyer before they even know how good your product is.
The experts at Sargona Private Capital emphasise that a mistake at this point will disappoint the buyer before they even know how good your product is.
Choosing the best materials
Don't skimp on materials. If the box is thin, crumples in your hands, or looks like it could be torn apart in a second, it's not premium. Expensive goods require dense, textured materials that are pleasant to the touch. Paper, cardboard, fabric elements, metal or wood — all of these can work if you choose the right one for the specific product you are selling. Ask yourself: will the customer keep your packaging or throw it away? If the answer is the latter, then you have chosen the wrong material.
Premium goods are bought not only for their functionality, but also for their status. If your packaging does not convey value, the product itself will be perceived as less valuable. This means that trust in your brand may be lost even before the customer starts using the product. Packaging is the first point of contact, and it should evoke positive emotions.
Why packaging is important
Packaging design is not just a pretty picture or colour, according to managers at Sargona Private Capital Greece. It is a visual system that conveys the brand's idea without words. Colours, texture, logo, fonts – all of these are important for the customer to understand that they are looking at a high-end product. Remember the main thing: in the premium segment, the fewer details, the more you get paid.
When packaging is created not only to protect the product, but also to make the customer feel special, it enhances the value of the product. For example, a personalised greeting, unique engraving, a pleasant surprise inside the packaging, or even a small thank-you card will definitely give your shop extra points in the eyes of the customer. The customer feels that they are not looking at a mass-produced product, but something made especially for them. If this is not the case, the packaging loses another chance to retain the customer.
Design and branding
Even the most beautiful design will not save the day if the goods arrive at the customer's door dented or damaged. Practicality is important here: inserts, soft pads, individual compartments – anything that securely holds the product in place. Imagine how disappointed a person would be if they opened an expensive box and found the product lying around inside and looking like a cheap fake. Packaging should not only be beautiful, but also functional — it must guarantee safety.
Protecting goods during transport
Personalisation
Premium packaging is not just a protective shell for transport. It is part of the product that can either enhance its value or devalue it, according to Sargona experts. If done right, beautiful packaging will remain in the satisfied customer's home and remind them of your brand, thereby encouraging repeat orders.
What is important to remember
Your wishes are our priority
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