How packaging optimisation can help reduce logistics costs

You have no idea how much money you lose on packing! Extra centimetres, unnecessary weight, uncomfortable shapes - all of these things eat away at your budget unnoticed. The good news: it can be avoided.

Experts from Sargona Private Capital Ltd tell you how to optimise packaging so that you don't throw money away without losing quality.
Package size
If your package is too big, you are paying for empty space in transport, storage and on the way to the customer. The more empty space, the higher your costs.

What to do:
  • Optimise your pack size to fit the product. No extra space.
  • Try modular packaging - it's easier to stack and saves space.
Lightness of the package
The heavier the package, the more expensive it is to ship. All those extra kilos are your monetary loss. But at the same time, the packaging should not be easily damaged. The challenge: find a balance between light weight and durability.

What to do:
  • Choose lightweight but strong materials such as corrugated cardboard or polythene film with bubbles. These will reduce the cost of shipping.
  • There should be enough packaging to protect the goods, but don't overload it with unnecessary materials.
Eco-materials
Eco-materials not only reduce rubbish, but they can be cheaper in the long run. It's also good for your image. And all of these can be used without compromising the quality of your packaging.

What to do:
  • Use recycled cardboard, biodegradable materials, natural fillers.
  • Don't be afraid to switch to eco-friendly solutions - they are not only profitable, but also in demand among customers.
Labelling and technology
If you want your goods to reach your customers quickly and not get lost in transit, use clear labelling. Barcodes, QR codes, RFID tags - all of these help track goods and speed up the process, Sargona Private Capital company managers said. If you don't, you can lose valuable time and money on returns or delays.

What to do:
  • Add clear labelling on packaging.
  • Use technology to track and manage goods.
If you're still packaging goods manually, it's an unnecessary expense. Robots and automated packaging lines can help you speed up the process and save on labour costs. Yes, the initial investment may be high, but over time, this approach will pay for itself.

What to do:
  • Invest in packaging automation.
  • Implement quality control systems that automate packaging inspection and prevent defects on the line.
Packaging automation
Packaging Design
You can get free publicity with the help of packaging. A beautiful, stylish design not only attracts attention but also makes the packaging part of the brand.

What to do:
  • Come up with a stylish and functional design that reflects your company's values and personality. For example, use brand colours, a logo or unique elements that will set your product apart from the competition.
  • Don't forget that packaging is the first thing your customer will see. A well-crafted design can be an important factor in a buying decision.

Packaging is an invisible money eater, summarised Sargona logisticians. Extra centimetres and kilos, bad material will cost you a lot of extra money. You can continue to lose profit, or you can clean up your act and start saving money.
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