You can get free publicity with the help of packaging. A beautiful, stylish design not only attracts attention but also makes the packaging part of the brand.
What to do:
- Come up with a stylish and functional design that reflects your company's values and personality. For example, use brand colours, a logo or unique elements that will set your product apart from the competition.
- Don't forget that packaging is the first thing your customer will see. A well-crafted design can be an important factor in a buying decision.
Packaging is an invisible money eater, summarised Sargona logisticians. Extra centimetres and kilos, bad material will cost you a lot of extra money. You can continue to lose profit, or you can clean up your act and start saving money.