Marketing Lessons. Promotion strategies of famous companies

What promotion strategies do well-known companies choose? How do you enter the market if your offer is not unique and your competitors are breathing down your neck? Either the best or the most creative come out ahead. Those who are not afraid to try new things. Unique, unusual, memorable.

For a business not to become an overnight experience, it must evolve. Even a small business looks for ways to stand out. It comes up with its own "thing" to be remembered by the customer. This can be anything: a name, a special delivery of advertising, style of registration of the order, the non-standard made site.

Let's talk about the marketing lessons you can learn from the experience of successful companies.
Amazingly, one gets used to the images created in one's subconscious. And this applies to everything around him: the sea is salty, and "Just Do It" is Nike. Attracting attention is the most important task of any marketing plan. Look for uniqueness. If it's not there, make it up. "Inventing your own bicycle" in business, it's still worth analyzing the successful marketing finds and CBT of the world's brands. They can be modified and applied in your business.

  1. Booking: inexpensive and easy.
  2. Apple, Tesla: technology for the chosen few.
  3. Uber: convenient and affordable.
  4. Volvo: safety and comfort.
  5. Netflix, Etsy: unique and original products
  6. Nike: highs and pleasures overcoming themselves
Customer retention is one of the main tools of marketing. Attracting a new customer is costly and often does not meet expectations. Those who have already made a purchase and used your services are easier and cheaper to retain. You can do like Chewy, a well-known online pet food store. Upon receiving an order, the customer was sure to find a raffle ticket in it. Every week the company's website held a drawing and announced the winner. In three months the subscriber base grew by 30%, and the number of repeat orders increased by almost 20%.
"Differentiate or Die" (Trout)
"The customer needs to see the ad 20 times to make a sale," writes Thomas Smith in his book "Successful Advertising." Although the phrase is more than 100 years old, it is still relevant today. An advertisement that a consumer encounters for the first time will likely not be remembered. But seeing it for the tenth time, he already has an idea of what the product offered looks like and even knows some of its properties. It is already a familiar and concrete product.
Repetition is the basis of marketing
No matter what experience we have under our belt, no matter how much knowledge we have gained in the past, but often, without noticing it, we act in a stereotypical way and react in a patterned way. These are patterns of behavior. They are very often used by marketers, who play on our habits and weaknesses.

  1. Imitation. The famous Ronaldo wears Nike sneakers, and this model is particularly popular among fans.
  2. Risk-Free Habit. Paying immediately - no, it's better to try. This is how Netflix operates when they offer users a free month to try out their world of movies and shows.
  3. Expensive, status, for a select few: Tiffany's, Gucci handbags.
  4. Price Anchor. Let's remember the vivid novelty presentation from Steven Jobs. He spent an hour talking about how, according to experts, an iPhone should cost a thousand dollars. But at the end of the presentation suddenly announced the price - $ 400! Shock - a unique product sold for next to nothing! I had to take it right away.
Patterns of behavior
Unfortunately, there are no ready-made solutions for a successful business, you will have to find them by yourself. Sargona Private Capital will try to be by your side, you can count on the support of the company's highly qualified experts. We will test hypotheses, prepare a marketing plan and help with the promotion of your business in social networks and Google search engines.
Promotion with Sargona Private Capital
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