Logistics and warehouse services have one problem in common: it is difficult to predict demand surges and sales drops. Today, AI is already helping to automate inventory management and reduce storage costs.
Brands no longer put all their eggs in the holiday basket, but plan for peaks: Black Friday, Prime Day, New Year's holidays, Christmas, Mother's Day and other seasonal promotions. Online stores are changing demand patterns and adjusting order fulfillment strategies. Fulfillment allows sellers to distribute inventory across warehouses in advance and redistribute resources depending on the forecasted demand.
3. Peak load planning
4. Hyperlocalized distribution networks
5. Fulfilment as the basis of logistics of the future
Technologies that will change logistics in 2025
Classical centralized warehouses are becoming a thing of the past. Customer expectations are growing: same-day and next-day delivery has become the norm. Trends for 2025: Sargona works with companies that create micro fulfillment centers in cities and suburbs.
Fulfillment hubs reduce transit times, reduce logistics costs, and allow products to be delivered to customers faster. This is especially important for businesses focused on express delivery. For example, marketplaces and online stores using fulfillment can store products closer to the end customer, ensuring same-day delivery. Delivery times are reduced by 30%, and logistics costs are reduced by 15%.
Fulfilment companies take on the full cycle of logistics: storage, packaging, labelling and delivery. As a result, online stores and marketplaces are freed from the need to manage warehouse stocks and logistics on their own. This gives them the opportunity to focus on marketing, product range and customer service.
However, the model has limitations: not all products are suitable for standard fulfilment solutions. For example, bulk chemicals, large-sized cargo and medical products require special storage and delivery conditions. Nevertheless, for most online stores, fulfilment remains a convenient and cost-effective solution.
The classic, sluggish model of large warehouses and long supply chains is becoming a thing of the past. It can no longer cope with the growing demands of the market and the pressure of competitors.
Logistics in 2025 is about speed, accuracy and automation. Artificial intelligence predicts demand, hyperlocalized warehouses reduce delivery times, and fulfillment companies help businesses scale without unnecessary costs. As a result, everyone wins: the client receives the goods faster, the business reduces costs, and logistics becomes smarter and more efficient. Sargona Private Capital Greece is a platform that connects shippers and carriers in real time, simplifying the organization of transportation and freight forwarding. We work with complex product categories, optimize delivery routes, and consolidate the services of logistics operators. The result? The client receives their order on time. The business minimizes costs. And logistics becomes not a problem, but a competitive advantage.